UX/UI DESIGN
User-centric interface design for desktop and mobile
Ventec Life Systems VOCSN Interface
Ventec. Life Systems manufactures the first and only multi-function ventilator with 5 therapies in a single device. Multi-view was developed to allow healthcare professionals to monitor devices, patients and therapies to ensure devices are functioning properly and patients are receiving the care they need to live. A complex UI/UX was designed to make monitoring device functionality robust and intuitive.
VOCSN Multi-View
Customizable dashboards provide complete device, patient and therapy information in an easy to access and share interface.
NetApp Knowledge Center
This international leader in data storage systems needed top-level ideas to achieve the following goals for the NetApp team; nurturing existing MQLs (marketing Qualified Leads, or users who have previously engaged with NetApp content online) with the goal of converting to meetings and delivering those meetings to partners, segmented by region, and acquire new MQLs that can then be nurtured by TechData and converted to SQLs/meetings prior to distributing to partners.
MQL NURTURE PROGRAM: Mobile first information interface
Mobile-first UX design allows users to engage anytime, anywhere
Home screen contains scrollable topic menu with latest entries listed at the top. One thumb navigation allows for easy interaction.
Topics can be overviews or deeper levels of detail. The platform tracks with topics users engage with most so more relevant recommendations can be offered.
All content concludes with an invitation to stay engaged and up to date with SMS messages sent when new content or favorited topics are added.
The ultimate goal is to convert qualified users into sales meetings so incentives can be offered if users are willing to complete a short survey to evaluate their status.
Users who complete the survey and score within the most qualified scoring range will be invited to schedule their own sales call and receive their incentive - all in one interface.
Drive-to tactics include newsletter style email to “warm lead” mailing list with a variety of topics to engage with and a LinkedIn ad campaign promoting the new NetApp Knowledge Center. One-thumb Mobile-first UX design allows for continuous re-engagement with audience with notifications messaged via SMS as new content is added.
Drive-to tactics included an email series and LinkedIn ad campaign linking to a robust experience if users choose to engage on desktop.
Dell Technologies User Quiz
In an effort to deliver more targeted, more relevant equipment recommendations to IT managers, we designed a quiz interface to define an organization’s workforce and deliver specific systems suggestions unique to their needs. Click here to view PDF prototype.
Visual design encapsulated the quiz into a single module which allows it to remain consistent while custom branded content on page is updated per sales partner.
Cohesity Engage Mobile-First Learning Hub
Designed to educate sales team to better represent, promote and close product sales. The interface is designed with one-thumb usability and is intended to make the experience as easy and accessible as possible.