PACKAGING DESIGN
CAPE COD BREWING
New graphics, package design and illustration for 2 favorite brews
Redesign of the Natrol brand and entire Natrol line of products
NATROL REBRAND
AND REDESIGN
Redesign of the entire Natrol line of products including the Cognium brand and packaging
Design was developed to help Natrol’s products better stand out on crowded retail shelves and better compete with more well know national brands.
STONYFIELD YO BABY
A new design for a changing marketplace - less busy, more sophisticated, better presence at retail.
VITNER’S REBRAND
Complete re-imagination of Chicago’s 80 year old chip brand. new brand and packaging introduced these beloved products to a whole new generation.
Welch’s Fruit Shots, a new line of Welch’s on-the-go drinks.
WELCH’S FRUIT SHOT
Package design, illustration and production of this new line of on-the-go beverages designed to increase customer’s daily fruit intake.
WELCH’S REFRESHINGLY SIMPLE
Package design, illustration and production of this new line of fruit beverages
RUMI SPICE SAFFRON
A unique brand story like Rumi Spice needs an equally unique package. Premium saffron, cultivated by Afghani farmers and imported by former US military personnel, needed to tell a story and project quality from first glance. This design utilized embossing, foil stamping, gloss and matte varnish for maximum impact at retail.
FIRST CHECK REDESIGN
Redesign of the First Check line of products including line extension into new product areas
SLICE OF LIFE ORGANICS
Redesign of the Slice of Life brand to feature new organic line and compete on national scale
LIGHTLIFE REBRAND
With new owners, new products and a new vision, Lightlife needed to put a new face on an old brand and reconnect with their core
vegetarian audience and expand appeal into new target segments.
HERR’S CRUNCHY CHEESE STIX
A new recipe for Herr’s cheese sticks needed a new name, logo and package that resulted in huge sales increases.
WELCH’S HYDRA
New product design for Welch’s newest juice based energy beverage.