LIBERTY MUTUAL RENTER'S INSURANCE
After winning the bid to be Liberty Mutual's digital agency of record, One to One's creative and marketing teams set about developing a unique and compelling campaign to promote their renter's insurance product.
It’s not just Renter’s Insurance, it’s Lifestyle Insurance.
Rebrand the product to clarify confusion about who needs insurance and why. Since renters may think, “I don’t own my place, why get coverage?” — establishing renters insurance as protection for the things that allow them to live life the way they want, establishes the need for coverage.
A series of banner ads and landing pages portray a variety of lifestyles and the things that make them possible.
Custom smartphone apps allow users to catalog their belongings, assign a value and store the information online to be retrieved if there were a loss
Apartment locator technology lets users check on the vital statistics of the places they're interested in BEFORE committing to a long term lease
You. Covered.
Encourages users to identify with things that make you, you. The things you work for, save and sacrifice to own: things that help create moments that are completely, you. Whatever phase/stage/state you're in, "you covered" ensures you will continue to enjoy and celebrate those moments that are uniquely “you.”
With the You. Covered. widget, users can easily calculate the value of their belongings and compare that to the cost of protecting them.
Cover Your Assets
Offers an irreverent take on protecting your valuables through scenarios that evoke the danger of loss or damage. People often don’t realize they need renters insurance until after a theft or fire. Cover Your Assets vividly evokes that experience of loss and the danger of not being insured. The irreverent style makes it easy to engage while making clear the benefits of low-cost renters insurance.
