EVENT MARKETING
Creating real world user experiences
Datadobi Trade Show Design:
As the first public presentation of the newly designed brand, Datadobi needed a fresh new presence at their biggest live event of the year; Dell Technologies World. The idea of gambling with your data was a perfect fit for the Las Vegas location.
Gamble in Vegas, Not Your Data Center.
Don’t leave your data to chance!
A brand-centric presentation of the Vegas theme. Copy points focus on the positive aspects of using Datadobi solutions to migrate and protect your data, with a reminder of the risks involved in using so-called “free” tools. Visuals reinforce the reliability of Datadobi software and the peace of mind that comes with using our proven solutions, while alerting customers to what’s at stake with “free” tools.
Final Design: The all-new design for Datadobi’s existing booth structure demanded attention on a crowded show floor. Over-arching theme, signage, looping videos, interactive games, giveaways and printed handouts were all coordinated with a pre and post-show marketing campaign, driving to a conversion-optimized landing page. The booth attracted over 2,000 attendees, shattering previous show numbers.
Landing page to add users to post-event distribution list
Datadobi overview video played on a continuous loop inside the booth and communicated vital information without sound
Ventec Life Systems Virtual Booth
2020 and COVID-19 ushered in the era of virtual trade shows, some sought to recreate the 3D experience, others a traditional website.
Virtual platforms offered mock booths with clickable links and embedded video, while others a more basic approach.
Alere Trade Show Booth Design:
Worked with structural designers to develop an eye-catching look, feel and graphics for Alere's presence at the Medica tradeshow
Working with structural designers, user flow and informational hierarchy were coordinated to provide a positive and educational attendee experience
Booth exterior, meeting rooms and sales material handouts were all coordinated to promote a cohesive theme and brand presence
CAROUSEL ‘ALWAYS ON’ SYMPOSIUM
This annual tech event needed a new brand and position to attract a higher level of both attendee and speaker. The project entailed creation of the over-arching brand, a robust pre-and post event marketing campaign, as well as all event signage, programs and all speaker presentations.
Atari at E3
Elaborate exterior advertising and booth designs were developed annually for Atari's presence at the Electronic Entertainment Expo, where gaming companies announce, promote and demo their products for the year.
Promotional banners for all new releases were designed and placed inside and around the convention hall - including a massive Atari logo
Modified Atari logos were used as wall graphics throughout
Atari Fujis were incorporated into famous works of art to demonstrate versatility
The Atari Fuji was incorporated into phrases like PLAY, FREAK and CREATE
Overall experience sought to "own" the color red
Booth design included an Atari Oasis where people could get away from the busy floor
The release of the PlayStation game Transformers needed a big promotional event. The Aircraft carrier USS Hornet was used to host a release party complete with the band DropBox performing a rock version of the Transformers theme song along with Autobot and Decepticon projections on the hull of the ship.