Don’t Gamble with your Data!
DATADOBI BRAND REFRESH
Datadobi is the premier software choice for the migration and protection of unstructured data. Their existing branding and marketing materials were sub-par when compared to companies they not only competed with but also partnered with. They needed a complete re-imagination of the brand and materials that represent it.
WEBSITE REDESIGN
UX Audit
Datadobi.com suffered from many of the same issues as their other marketing materials. The site was poorly designed, difficult to navigate and did not clearly represent the services offered or why those services were important to users. The first step in the redesign was a thorough audit of the existing site which revealed the site’s deficits but also the opportunities a redesign represented.
Click to view full UX AUDIT at this link.
UX Design
The Datadobi site redesign began with a detailed UX which identified a product/service construct that would dictate the entire organization of the site content. Datadobi’s services and products fall into one of 2 major categories; MIGRATE or PROTECT. By viewing all content through this prism. positioning and organization takes on a much more intuitive attitude.
Click to view full UX DESIGN at this link.
Visual Design
Following the information organization established in the UX design, the visual layer of the site leveraged the newly created brand guidelines to give the new Datadobi.com a clean, professional, easy to navigate interface and can act as a hub for frequently updated content like blog posts and case studies, both rich areas for improved SEO visibility.
Click to view full VISUAL DESIGN at this link.
The site is designed to expand and support added functionality like Newsletter Sign-Up and Blog post notifications which will be important in developing nurture programs.
Go to www.datadobi.com to view live site.
Click image above to view full UX AUDIT
Click image above to view full UX DESIGN
Click to view full VISUAL DESIGN at this link.
Brand Video
To help illustrate the MIGRATE and PROTECT product/service construct that the new website presents, Datadobi brand videos were created for use online as well as at live events
Datadobi Documentation
A new style guide was developed, complete with revised brand voice, fonts, images, colors and icon library.
OLD TEMPLATES - Poorly designed and confusing content templates were redesigned for better brand consistency and flexibility
DOCUMENTATION - NEW DESIGN Content templates allowed for short and long form documents and ensured brand consistency
Presentations
OLD TEMPLATES Presentation templates were visually confusing and lacked aesthetic appeal as well as a clear brand expression.
Existing presentation templates were inconsistent, poorly designed and confusing
NEW TEMPLATES Feature lean typography, simple graphics, consistent color palette and prescribed layouts to ensure professional presentations across all disciplines