BRANDING DESIGN
TechData “STORAGE IQ” Brand Design
TechData was launching a new VAR training enablement series called “Storage IQ”. The brand for this program needed to have a look and feel that is representative of the content being shared while remaining exciting and captivating.
CONCEPT ONE: Design combines tech imagery in the shape of a brain, communicating technology and education.
CONCEPT TWO: IQ letters configured into cloud icon
CONCEPT THREE: This design promotes the idea of enabling conversation to elevate tech learning
CONCEPT FOUR: Circles represent knowledge defining a human profile
FINAL DESIGN: Storage and IQ combined in a vertical orientation gives the brand a unique presence
SpinUp Brand Design
As the newest entry into the crowded Simple Cloud Provider space, what was to become “SpinUp”
needed a brand name, logo and multi-touch campaign to drive interest and subscribers.
Once name selection was complete, a range of brand marks was developed
Brand rollout included logo sheet, icon design, imagery, typography and a complete brand style guide
IDFX Labs
IDFX Labs builds strong, secure, and flexible authentication and authorization solutions for web and mobile applications. IDFX solutions utilize the latest authentication and authorization technologies and provide a bridge to those newer, more secure Web 3.0 technologies without having to replace your existing legacy identity and access management solutions.
Atari Rebrand
With the acquisition of the ATARI brand by Infogrames, the case was made to change the US operations name officially to Atari as it offered premium brand recognition over the little known french gaming company. The reborn Atari needed to reconnect with the gaming public and help them understand what this long sleeping icon stood for in a new era of video games. A new brand mark was developed along with a series of promotional pieces including posters, websites, in-store and broadcast were developed using the iconic Fuji symbol, designed to breathe new life into the Atari name.
Promotional posters were designed to appeal to every segment of gamer - hardcore RPG to skater/sport to kids, and everyone in between.
Atari's mission was to publish gaming content across all devices and for all audiences - from Hasbro branded properties like Scrabble and Monopoly to classics like QBert and Missile Command to next-gen driving games like Need for Speed. To communicate this, we developed the tagline "Everybody Plays".
A new ATARI brand mark was developed along with a thorough style guide to inform on usage for all mediums
Atari Brand presentation prepared and presented to senior management, making the case for a company rebrand under the Atari name.
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Presentation prepared for senior management making the case for the brand change and reposition